Word: eckert
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...CAROL ECKERT -- Tempe, Ariz...
...late 1990s, spending $3.6 billion to buy the Learning Company. But "Mattel just didn't understand the software business," says analyst Gikas. The blunder led to more than $400 million in losses and cost then CEO Jill Barad, who had revived Barbie, her job. Under CEO Robert Eckert, Mattel got back to building basic brands like Barbie and Hot Wheels. But Barbie's sales slump--domestically down 21% this year through September--may also be a victim of kids growing older at younger ages. Barbie has been badly rattled by Bratz, a line of hip, trendy dolls launched...
With its fairly straightforward approach to the original subject matter, Woodruff says that the project is really about the artist who created it all, Rinde Eckert, and the versatile talents of the company in residence at the ART. Highway Ulysses was born from a song-cycle written by Eckert about Vietnam veterans and problems with rage and violence that resulted from their war experiences...
...same time, Woodruff was searching for a composer to write a work especially for the ART. He found Eckert, an award winning composer and lyricist who had already had several successes in New York and San Francisco and was already very well known in contemporary music circles. The two then worked on expanding Eckert’s original piece, adding a libretto as well as a plot. After reading George Lord’s work about The Odyssey’s impact on modern society, Woodruff noticed the parallels between his own story and Homer’s classic...
...What Eckert and Woodruff leave us with is an appropriate, salient message in this time of impending war. To paraphrase Ulysses’ intense iteration in the haunting final trio of the show, “For every Hero who comes home, a thousand more die in vain...