Word: eckhardt
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Dates: during 1960-1969
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...series of checks and quintuple checks that are as elaborate as those for a space shot. Lie detectors, word association, sentence completion and the Minnesota Multiphasic Personality Inventory are among a few of the methods used. Foote, Cone & Belding lugs rearview projectors to homes to get verdicts. Kenyon & Eckhardt plays TAG (Target Attitudinal Group), a method of extensive indirect questioning...
Congressman-elect Robert C. Eckhardt (D-Tex.), the Lone Star State's leading liberal, wil discuss the question, "Is there a Southern New Politics? -- the Impact of the Big City on Texas" at 4:15 p.m. today in the Adams House...
...many, at least, like Adler, who used to be an adman (Kenyon & Eckhardt) and magazine editor (McCall's) before he began to think professionally. Since 1961, when he went around to his friends and gathered up their kids' funny letters for a volume called Letters from Camp, Adler has become the acknowledged "king of nonbooks." His 25 volumes (eight published in 1965 alone) have sold more than 2,000,000 copies and have brought him about $250,000 in royalties and guarantees. The Kennedy Wit alone sold 110,000 copies in hard cover and nearly...
...show why ice continues to form, the D.A. released a list of the scalpers' customers, among them some of Manhattan's most upstanding corporations: First National City Bank, United States Steel Corp., American Telephone & Telegraph Co., Kenyon & Eckhardt Advertising Agency, the Chemical Bank New York Trust Co., Leeds Music Corp., and Hanes Hosiery...
...HENRY ECKHARDT Fair Oaks, Calif...