Word: eco
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Dates: during 2000-2009
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Earth Hour didn't suffer for a lack of gimmicks. Servers wearing glow-in-the-dark necklaces sold eco-tinis at bars and restaurants in Phoenix. A local yoga house in Michigan offered sessions by lamplight, and the Sheraton Hotel in Chicago arranged check-in by candlelight. All in all, the WWF estimated that tens of millions of people around the world participated in Earth Hour. Watching the lights wink off in major metropolitan areas now doubt looked impressive, but it's worth asking: What was the point? As Roberts himself noted, the energy saved by turning off the lights...
...Klux Klan, it was adaptable. Over time, it evolved from its narrow association with nuclear disarmament into an insignia for countercultures of all kinds. Hippies made it a sort of all-purpose symbol of peacefulness. The environmental group Greenpeace, the militant wing of flower power, adopted it for its eco-defense campaigns...
...Amazon was the chic eco-cause of the 1990s, revered as an incomparable storehouse of biodiversity. It's been overshadowed lately by global warming, but the Amazon rain forest happens also to be an incomparable storehouse of carbon, the very carbon that heats up the planet when it's released into the atmosphere. Brazil now ranks fourth in the world in carbon emissions, and most of its emissions come from deforestation. Carter is not a man who gets easily spooked--he led a reconnaissance unit in Desert Storm, and I watched him grab a small anaconda with his bare hands...
...biofuel boom is doing exactly the opposite of what its proponents intended: it's dramatically accelerating global warming, imperiling the planet in the name of saving it. Corn ethanol, always environmentally suspect, turns out to be environmentally disastrous. Even cellulosic ethanol made from switchgrass, which has been promoted by eco-activists and eco-investors as well as by President Bush as the fuel of the future, looks less green than oil-derived gasoline...
...which has shocked Christian conservatives and delighted fans from Edinburgh to Lahore, was launched on iTunes. E-audiences might miss the comedian's crown of thorns and Gitmo-orange jumpsuit, but that's not dire, as the show, he says, is "all ideas." He also has a new show, Eco-Friendly Jihad, premiering this month in Galway, Ireland, about an environmentalist who becomes so frustrated with the West's inability to cut carbon emissions that she joins al-Qaeda...