Word: eco
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...veneration of nature fits right in with the world's new environmental consciousness. With 127 million people crammed ont0 a few small islands, Japan has for decades had little choice but to be green. But Japan's environmental fetish goes beyond separating bottles from cans or even designing eco-friendly buildings. Industrial designer Matsui, whose latest hit in Paris is a mannequin robot that interacts with passersby, named his seven-year-old company Flower Robotics. "For a long time, flowers were seen just as something beautiful, not a necessity," he says. "But the relationship between humans and nature, between humans...
This summer brings the most eco-friendly X Games ever--no small feat for a twice-a-year event that draws 140,000 spectators and uses nearly 1,400 pieces of plywood to make its signature vertical ramp. The action-sports competition, which runs through Aug. 3 and includes in-line skating and bungee jumping, features new powering stations where attendees ride bikes to charge their mobile phones and other electronics. The organizers are also offering attendees prizes, like rad belt buckles made from old skateboards, if they recycle. Excess construction materials will be donated to Habitat for Humanity...
...ECO-WATCH Quiksilver's new $500 Ray is made of sustainable wood and powered by motion rather than a battery...
...electric cars are to be really successful, says Ian Sanderson, chairman of the Lightning Car Company, it is crucial that they combine eco-appeal with a good appearance. "In order to create a paradigm shift in people's thinking away from fossil fuels, we had to create a really good-looking car with style, luxury and looks," he says. "But also one that was emission-free...
...Unsurprisingly, these stylish eco-warriors do not come cheap. They are exempt from road taxes and the central-London congestion charge, but at a base price of $109,000 for the Roadster and a target price of $240,000 for the Lightning, they may be made for the green among us but certainly not the mean - much cheaper, less-élite models will have to appear before the wider population can jump on the battery-powered bandwagon...