Word: ecocert
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...only at Sephora?will meet a growing demand for natural yet luxurious products. "Stella McCartney has a great legitimacy in launching an organic skin-care line. Plus, the program is simple and serious, and those are two success factors for skin care." The CEO also cites the range's Ecocert label, "which is a guarantee of seriousness and honesty for the consumer in a market segment where codes are still blurry...
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