Word: ecolo
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Dates: during 1970-1979
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...Gray. Many marketers are rushing in with phosphate-free detergents under brand names like Valley Dew, Nature and Concern. Sears, Roebuck is selling Sears Non Polluting Laundry Detergent; Purex is promoting Instant Pels; and Church & Dwight is out with Arm & Hammer Laundry Detergent. North American Chemical is distributing its Ecolo-G in almost every state. A magazine specializing in product information, Consumer Bulletin, reports that Ecolo-G is "not recommended," largely because of its poor performance in soft water...
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