Word: economisters
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Dates: during 1950-1959
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Died. William E. Rappard, 75, economist, Manhattan-born founder and director (until 1955) of the Graduate Institute of International Studies at the University of Geneva, Switzerland's observer at the Paris Peace Conference, who was instrumental in bringing the League of Nations to Geneva, became first director of the League's Mandates Section; of a cerebral hemorrhage; in Geneva...
...yowling about chrome and size, the experts scoff at the notion that Detroit's problem-or even a major part of it-is a mere matter of style. "This industry grew because we have made it our business to find out what people want," says a G.M. economist, noting that his company surveys 2,000,000 potential buyers each year. They are dissected for their likes and dislikes, like frogs in a laboratory. Thousands of lengthy questionnaires are sent out; microphones are hidden in new cars in showrooms to catch comments; salesmen carry wire recorders tucked in their pockets...
...Donald Slichter, 57, was elected president and chief executive officer of Milwaukee's Northwestern Mutual Life Insurance Co., eighth largest life insurance company in the U.S. (insurance in force: $9 billion). A graduate engineer (University of Wisconsin, '22) and amateur gardener (roses), Slichter, brother of Harvard Economist Sumner Slichter, has been a vice president in charge of Northwestern Mutual's investment portfolio since 1949¶Emerson Foote, 51, a founder and onetime president of Foote, Cone & Belding, who once shocked Madison Avenue by voluntarily giving up the $12 million American Tobacco account, again caught fellow admen flat...
Josephus Jones (a watcher of trends, an economist): Couldn't agree more, Art. I'm tired of euphemisms myself...
...mounting chorus of complaints about U.S. cars were added the voices last week of Harvard University's Economist Sumner Slichter and Labor Leader Walter Reuther. Slichter (who drives a 1951 Ford) expressed hope that automakers, burned by "the unattractiveness of the 1958 cars," now will "come forward with models that meet the people's fancy and small, economical cars that may become the rage." One trouble with the auto industry, Slichter advised the Senate Finance Committee, is "the weird collection of headlights, fins, tails, wings, etc., that is called an automobile in 1958." Reuther agreed with a Dutch...