Word: ecusta
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...Conference in Chicago, big, balding Harry Straus rose to report on cigaret paper's newest move, to the broad Davidson River plain in the timber-clad Toxaway mountains 30 miles southwest of Asheville. N. C. There, on the day Britain and France declared war on Nazi Germany, his Ecusta Paper Corp. turned out its first bobbin of cigaret paper. There the 17-building plant of Ecusta today runs 24 hours a day, employs 900 workmen, turns out some 50% of U. S.-made cigaret paper...
...Like Ecusta, other U. S. tissue manufacturers, such as Peter J. Schweitzer Inc. and Smith Paper, Inc., hope to break France's cigaret-paper monopoly. Ecusta jumped from scratch to No. 1 position in the U. S. because Mr. Straus was able to pour around $4,000,000 into it. Part of the capital came from his own well-lined purse, part from his two French companies (Société Nouvelle des Papeteries de Champagne and Papeteries R. Bollore...
...from the Irving Trust Co. and whacking advances by the U. S. cigaret manufacturers, who put up $1,000,000 each. To them the advances were worthwhile as a hedge against possible wartime disruption of the French supply. But what interested the Chicago conference most last week was that Ecusta had made a short cut in technique, and (as Schweitzer and other tissuemen had done) made a new cash crop for farmers...