Word: edisonizing
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...When Edison invented the light bulb it was only a matter of time before somebody painted it red and green, hung it from a window and began the dubious practice of conspicuously and obnoxiously decorating things for the holiday season. Never does a December 25 pass without a series of long tirades from many sides concerning the evils of the commercialization of Christmas. Because of new state and federal regulations ornaments that use energy will be making fewer and shorter appearances this year. Though it may not be voluntary, 1973 will see a waning of suburbia's rat race...
...close of the century, Economist Thorstein Veblen could already indict those gods for both "conspicuous consumption of valuable goods" and, more significantly, "conspicuous wastefulness." In the Twentieth Century, consumption and waste seemed wedded, the nuptials attended by such as Thomas Edison and Henry Ford, whose profligate inventions spurred cheap consumption. Even the Great Depression could not shake the habits of acquisition. F.D.R.'s reference to "the more abundant life" was too enticing to examine. So were the now forgotten promises of the Fair Deal, the New Frontier and the Great Society...
...Simple. Kouwenhoven, now 87, drifted into heart research almost by accident. In 1928, after 14 years at Johns Hopkins as an electrical engineer, he was asked by New York's Consolidated Edison Co. to help reduce electric shock fatalities among telephone linemen and the public. His work led him into medical research, and by 1933 he had proved that electrical shock could stop ventricular fibrillation-an often-fatal uncoordinated fluttering of the heart's pumping muscles. Kouwenhoven went on to develop the techniques: opening the chest, placing electrodes directly on the heart, and applying a brief jolt...
...unpublished study by New York City's Environmental Protection Agency charges that Consolidated Edison's proposed Storm King power plant is not economically feasible. The Crimson learned this week...
...price of electricity showed signs of sharp rises. The Public Service Commission in New York announced that rates will probably increase 5.4% in New York City and as much as 26.1 % in the suburbs by January. New York's Consolidated Edison is buying high sulfur oil to compensate for dwindling supplies of low sulfur fuel...