Word: edisonizing
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...makes hu . . . humidity?" asks a little girl in a current subway advertisement. "Mother Nature," answers the advertiser, New York City's Consolidated Edison electric power company, "... heat, too! And when she combines them for any long stretch-whew! Many thousands of air conditioners run almost constantly, keeping Con Edison electric plants humming. This summer New Yorkers broke all records for the amount of electricity used in a single hour. But it's our job to anticipate your needs...
...Douglas dropped 10½ to 47½. Oils were burdened by heavy inventories and price cuts: Royal Dutch dipped 5⅜ to 42½; Standard (N.J.) slid to 51⅝; Gulf worried off 16 to 110. Among utilities, losses from two to five points hit Consolidated Edison, Southern California Edison, American Electric Power...
Self-Cleaning Lamp. General Electric introduced a tiny, tubular quartz lamp billed as "one of the most important basic improvements in incandescent lamps since Thomas Edison." The pencil-shaped tube lasts twice as long and is one two-hundredth the size of a standard industrial lighting lamp, does not grow dim throughout its life. Iodine vapor in the bulb prevents the formation of blackening carbon on the inside; the lamp's high operating temperature incinerates dirt that touches the outside. Because of their small size, the new lamps can be used to throw exact lighting patterns for show windows...
Odorless Odor Killer. A deodorant that has no smell of its own, tout kills any other odor by smothering it through a chemical reaction, will be put on the market soon by the McGraw-Edison Co. Used in a water solution, the chemical is now being distributed for use in hospitals and morgues by National Cylinder Gas Division of Chemetron Corp. Price: 90? for a 7-oz. aerosol...
...lawsuits before his patents expired in 1893-94. Western Union, which had a monopoly on telegraphic communications, at first turned down an offer to buy Bell's patents. When Bell's invention began to hurt its business, it came out with a better transmitter developed by Thomas Edison, went into competition with Bell. Dozens of independent telephone companies sprang up, creating what one observer called "a state of enthusiastic uncertainty...