Word: edisonizing
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...major problem is that the construction of complex nuclear plants is proving far more expensive than originally thought. On a big nuclear power plant that Consolidated Edison is building north of New York, cost estimates have jumped from $55 million to $90 million. At the nation's first major nuclear power plant, which is scheduled to start operating at Shippingport, Pa. before year's end, Westinghouse has spent 80? on research and development for every $1 spent on construction of the reactor portion...
Equally as ridiculous as communist historical exaggerations were the claims made for Russia's fabulous inventors. These credited Popov with the discovery of the radio and made Marconi only a thief who profitted from the fruit of Popov's searches. Zhukovskij, the "father of flying," replaced the Wright brothers, Edison also bowed out before a Russian, and so on until every epochal inventive laurel was redistributed...
...company that does succeed in providing prompt and efficient service, the rewards are well worth the effort. Starting in 1903, Detroit Edison Co. began giving customers free light bulbs, largely as a publicity stunt, soon went on to free electric cords and fuses. Last year the company sent 275 repairmen on 160,000 fuse calls, 138,000 stove-service assignments, 456,000 other appliance missions, charging nothing for labor and only for parts totaling more than $1. The company knows that nothing cuts electricity sales faster than a dead light bulb, a dead dishwasher, a dead freezer. And though...
...appliance industry can also learn some other important lessons from Detroit Edison. The company's repair experience has turned up frequent evidence of poorly made, badly designed appliances. Plastic knobs, handles and moldings often break almost as soon as the appliance is unpacked. Many appliances are unnecessarily hard to service. The company found one hand iron that took 40 minutes to take apart. Some modern toasters are riveted clear around, require $2.50 worth of labor before the serviceman can even get to the works, much less repair them. Many so-called "built-in" ranges and washer-dryer combinations...
Academic Fringe. At Edison High School young Murrow won the school's popularity contest, graduated at the head of his class. In Washington State College, as a speech major, campus politician, actor, debater and R.O.T.C. cadet colonel, he honed his voice, enunciation and speaking technique, made Phi Beta Kappa...