Word: edisonizing
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...Detroit Edison is now bossed by Ohio-born, Cornell-trained Walker Lee Cisler, 54, who joined the company in 1943 as chief engineer, but was grabbed by the War Department to help restore the war-crippled electric systems in the Mediterranean theater. He did such a good job that General Eisenhower took him along to do the same thing in France and Germany. At war's end Cisler got a chance to show what he could do at Detroit Edison. In three years he moved up to executive vice president, and then into...
Cisler, well-aware that in many cities the utility is a favorite whipping boy, could appreciate the tremendous good will Detroit Edison had built with its customer services. To look after them, more than 500 of the company's 11,625 employees are kept busy; 47 service trucks cruise the Detroit area night & day to replace lamps and fuses, fix appliances, install lead-in wires for electric stoves, etc. For new homes the crews install up to 40 light bulbs free, thereafter replace any that burn out, requiring only the old bulb or the metal end in exchange...
Distance Shooters. In contrast, the shortsighted indifference to customers of some utilities in other U.S. cities also means smaller per capita electric sales. New York's massive Consolidated Edison Co. (no kin) sells less than 1,200 kilowatt hours per year to its average home customer v. Detroit Edison's 2,168. One-third of Detroit Edison's customers use electric stoves v. 22.8% average for all U.S. utilities. President Cisler concedes that the cost of his "free" services (about 50? a month per customer) gets added to the bill, but Detroit Edison's rates...
While Detroit Edison's farsightedness has paid off, President Cisler and Chairman Prentiss M. Brown, ex-U.S. Senator from Michigan, are already looking 30 years ahead. Says Cisler: "Our plans call for more than tripling our capacity...
...first five, according to number of customers served: Consolidated Edison Co., New York; Pacific Gas & Electric Co., San Francisco; Public Service Electric & Gas Co., Newark; Commonwealth Edison Co., Chicago; Southern California Edison Co., Los Angeles...