Word: edisonizing
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Principal Joe Harrell of the Thomas A. Edison School in West Dallas, Tex. keeps a barber chair just outside his office door, and a bottle of bright red hair tonic on his desk. "It's real loud-smelling tonic," says he. "That brings them in." It does, sometimes at the rate of twelve a day-pupils who might wait a long time for a haircut if it weren't for the little shop right there next to the principal's office...
...Fine Art of Soap. Joe Harrell doesn't think he can change all that, but at least he can do something for the kids that reach Edison. Joe sees the job at Edison (and at the Benito Juarez school, of which he is also principal) as more than just teaching boys & girls to read & write. One of the extracurricular activities Joe started as soon as he realized that the cost of soap was largely responsible for the grimy looks of his students: practical soapmaking, out of lye and cooking fat brought from home...
...doubling of the U.S.'s generating capacity in the next ten years. Chapman thought that the U.S. would be short of power for years. Private utility companies disagreed. They guessed there would soon be a surplus, unless a new demand was created. To create that demand, the Edison Electric Institute last week started a nationwide drive for all-electric kitchens...
Across the front and back covers was a Grant Wood painting (Stone City), printed in eight colors on linen. Inside were reproductions, many in fine color, of 389 other photographs, paintings, etchings and woodcuts. They covered everything from Thomas Edison to the oil industry, from Yankee clippers to undergraduate life at Princeton. There were no ads, no "think pieces"; there was a bare minimum of text. Explained 30-year-old Editor Robert K. Heimann: "In thumbing through [other magazines] I've often found myself skipping-the solid reading matter . . ." What text there was in Heritage could be skipped also...
...over the enormous problem of integrating its Government-controlled giant into a free-enterprise economy, wanted to know why. It called in a committee of businessmen, headed by able James W. Parker, 62, utility engineer, onetime head of the American Society of Mechanical Engineers, and president of the Detroit Edison Co. This week, Parker's committee reported back. Its answer was a blast at AEC. (Snapped one AEC staffer: the report clearly showed that industry was "drooling" to grab off atomic energy processes...