Word: editor
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Dates: during 1920-1929
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...advertising events last week heard a shrill, tinkling sound as a large advertising glass house was struck by a swiftly moving missile. The glass house was the elaborate structure of testimonial advertising currently so conspicuous. The missile was an attack on testimonial advertising launched by Frederick C. Kendall, editor of Advertising & Selling, fortnightly trade-paper. The damage, considerable, was difficult to estimate...
Three-fold was Editor Kendall s attack on testimonials. First he got an article from Earnest Elmo Calkins, famed literary critic and exponent of advertising.* Under the title: "Lucky Strikes Save Florida's Crew," Mr. Calkins deplored the fact that Hero George Fried had hardly docked before he was endorsing Lucky Strikes via radio and newspapers. It is Mr. Calkins' agency that has created the famed Fire Demon in the Hartford Fire Insurance advertisements; to the testimonial demon Mr. Calkins is equally antagonistic...
...Finally, Editor Kendall put Advertising & Selling back of the anti-testimonial movement with an editorial cheering for the Hollister suggestion that high grade publishers should ban the bought testimonial...
Married. Charles Stewart Mott, 54, of Flint, Mich., vice president of General Motors Corp., three times Mayor of Flint, twice a widower; and Mrs. Dee Van Balkon Fuery, 29, of Detroit, Sumatra-born, Paris-educated editor of Bridle and Golfer, Detroit smart-chart; in Toledo, Ohio...
Upon graduation, he refused many an important position in order to continue his career as a journalist which he did by becoming a reporter on the New York World under famed, dynamic Executive Editor Herbert Bayard Swope. After a year, he went with his school and college classmate, Henry Robinson Luce, to be a reporter for the late Publisher Munsey's Baltimore News. Thence, having got as far as they could in spare hours with the Newsmagazine Idea, they returned, jobless and with a few hundred dollars, to New York...