Word: editor
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Dates: during 1950-1959
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...swine'; we say 'hogs,' " explained the editor. "We don't say 'not intended for human consumption'; we say 'not fit to eat.' We try to remember that we're telling a story to a man who doesn't have much time to read and no big library handy to look up the odd words...
...well does Editor Carroll Streeter's monthly, 82-year-old Farm Journal follow that formula-telling down-to-earth stories in down-to-earth prose-that it has achieved an audience concentration unmatched by any other major specialized magazine; with a circulation of 3,119,366, the Farm Journal is read by fully half the nation's farmers...
...copy, the Farm Journal's Streeter is as much farmer as newsman. He grew up on a South Dakota livestock ranch, graduated with a degree in agriculture from Iowa State College in 1923. After college, he caught on with the Cedar Rapids (Iowa) Gazette as its first farm editor, spent days skidding down muddy roads to dig out stories in long, back-fence chats with farmers. Says he: "When you're looking for news, there's nothing that beats getting out yourself and talking to sources...
...three separate letters columns in each issue, often finds ideas for features in the morning mail. Particularly fruitful is a special section called "The Farmer's Wife," the vigorous vestige of the magazine Farmer's Wife, which was bought by the Farm Journal in 1939. Under pert Editor Gertrude Dieken, who was raised on an Iowa farm, the section has its own inside cover, draws up to 1,500 letters a month, most of them written as though to a close friend...
...farmers, the Journal is a tireless, effective crusader on issues great and small. In 1953, within six months after the magazine had demanded, "Let's Make 'Em Cook Raw Garbage" (to kill the vesicular exanthema virus that can infect hogs), 28 states enacted appropriate laws. Currently, Editor Streeter is busily engaged in a crusade in which the stakes are no less than the future of the American farmer, afflicted as he is by a self-defeating Government program that this fiscal year is costing the U.S. taxpayer a scandalous $5.4 billion. Stabbing out articles with two fingers...