Word: editor
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Dates: during 1980-1989
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...Editor- in- Chief: Jason McManus...
Corporate Editor: Gilbert Rogin...
...owned by Rupert Murdoch. Writers scout the perfect half-timbered inns of Normandy, poke into isolated Sardinian coves, or try for par on a Scottish golf course. Most issues include pictures of food you can smell off the page. "We take you to places you wouldn't see," explains Editor in Chief David Breul, "and introduce you to people you wouldn't meet." There seems to be no shortage of vicarious voyagers: circulation has risen 70%, to 290,000 in the past year...
Last September the Conde Nast empire, publisher of Vanity Fair, Vogue and Gourmet, among others, spent $40 million launching the upmarket Traveler for those who prefer to go where there are civil ways and no civil wars. Under former Times of London Editor Harold Evans, Traveler (circ. 853,490) boasts of its "muscle and vision" -- ratings of not only the world's best restaurants but also the worst, stories more analytical than promotional. Evans touts his magazine's "truth in travel" policy and sniffs at competitor Travel & Leisure as "one seamless travelogue, where all headwaiters...
...final entrant, apparently, in the current surge of voyaging voyeurs, Trips is trying a different style and message. Call it discomfort chic. Published by the khaki-clothing chain Banana Republic, Trips is for the wanderlusty adventurer accustomed to sharing hotel space with all manner of wildlife. Editor in Chief and Banana Republic Founder Mel Ziegler, a former newspaper reporter, dismisses most travel writing as "dull and antiseptic" and describes his entry as the equivalent of a "bunch of friends at a dinner table swapping really good travel tales." The inaugural issue has more ads for Jeeps than jewels...