Word: editor
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Dates: during 2000-2009
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Finding things that work is on every publisher's and editor's mind these days. The situation in Europe is not quite as dire as it is in the U.S., where plunging profits, shrinking staff numbers and bankruptcies are now all commonplace. But Europe's newspapers are struggling just the same. Investment guru (and owner of a big chunk of the Washington Post Co.) Warren Buffett saw this coming. In 2006, he explained the depressing law of newspaper gravity at a meeting of his Berkshire Hathaway Corp.: "Newspaper readers are heading into the cemetery, while nonnewspaper readers are just getting...
Younger, Sexier No one's denying the grimness of newspaper arithmetic. But, like editor Nijenhuis and his colleagues at NRC Handelsblad, some are fighting back with clever reinventions of the format. Take NRC Next, which editorially is a mixed bag of analysis and fun. You may get a recycled profile of Barack Obama; if it's good on Tuesday, why shouldn't it be just as good on Wednesday? During a big soccer championship you might find a daily photo of a hunky player with an appraisal of his physique by Next's female staffers. What you won't find...
...Fresh Angle Alan Rusbridger, editor of Britain's Guardian newspaper, takes a different view. Like VG in Norway, the Guardian was among the first British papers to recognize the Internet as the only portal in the storm that was buffeting traditional newspapers. Its own title wasn't spared. The Guardian's circulation was 516,000 in 1986; last year, it was down to around 351,000 copies. Unlike VG, however, the Guardian has bet its building that the future lies in so-called media integration - the same single staff for newsprint, Internet and the video and audio reportage that...
...move has also triggered a massive reorganization of the Guardian's editors, reporters and photographers, designed to bust all barriers between the paper's different delivery platforms and end the balkanization of its often hostile tribes. As Rusbridger put it in a column shortly after the move, "There was not enough communication between papers and website, nor coordination of resources across seven days and four or five different media." But the blender approach can also leave an editor with a list of new tricks and a bunch of old dogs. Concedes Rusbridger: "It does sometimes dull the edge of coverage...
...third of Guardian.co.uk's readers live in the U.K. Some seven and a half million of them live in the U.S., making the Guardian perhaps the least local newspaper in the world. In Oct. 2007, the Guardian made that fact clear by launching www.guardianamerica.com, with its own American editor, political-news veteran Michael Tomasky, and a dedicated staff of 12 journalists. Clearly, the newspaper is staking its survival on becoming a global news brand...