Word: editor
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...Fresh Angle Alan Rusbridger, editor of Britain's Guardian newspaper, takes a different view. Like VG in Norway, the Guardian was among the first British papers to recognize the Internet as the only portal in the storm that was buffeting traditional newspapers. Its own title wasn't spared. The Guardian's circulation was 516,000 in 1986; last year, it was down to around 351,000 copies. Unlike VG, however, the Guardian has bet its building that the future lies in so-called media integration - the same single staff for newsprint, Internet and the video and audio reportage that...
...move has also triggered a massive reorganization of the Guardian's editors, reporters and photographers, designed to bust all barriers between the paper's different delivery platforms and end the balkanization of its often hostile tribes. As Rusbridger put it in a column shortly after the move, "There was not enough communication between papers and website, nor coordination of resources across seven days and four or five different media." But the blender approach can also leave an editor with a list of new tricks and a bunch of old dogs. Concedes Rusbridger: "It does sometimes dull the edge of coverage...
...third of Guardian.co.uk's readers live in the U.K. Some seven and a half million of them live in the U.S., making the Guardian perhaps the least local newspaper in the world. In Oct. 2007, the Guardian made that fact clear by launching www.guardianamerica.com, with its own American editor, political-news veteran Michael Tomasky, and a dedicated staff of 12 journalists. Clearly, the newspaper is staking its survival on becoming a global news brand...
...Europe's most hide-bound institutions are realizing that drastic change may not be such a bad thing. France's truculent leftist daily, Libération, was founded by Jean-Paul Sartre and a group of former Maoists in 1973. In its early firebrand days, employees from the editor to the janitor all received the same salary. It's been on life support for years, and it's a wonder no one's pulled the plug...
Today, Libé has a new benefactor in the form of Edouard de Rothschild, and a new unstarry-eyed editor, Laurent Joffrin. The paper flirted briefly with break-even in 2007 and it's trying to find a way to go post-ideological, sort of. The Net, conferences, French open-shirted philosopher Bernard-Henri Lévy shilling with advertisers - the new Libé will try almost anything. Joffrin even invited Carla Bruni, wife of France's rightist President Nicolas Sarkozy, to serve as celebrity editor for a day, but that was a step too far and Joffrin was forced...