Word: editor
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...newspaper. In fact, the Japanese are the world's most avid newspaper readers, despite a dip in circulation over the past couple of years. "One would be hard-pressed to find another country in the world where newspaper companies are publishing several million issues a day," says Yoichi Funabashi, editor in chief of the Asahi Shimbun, the world's second largest daily (after its rival the Yomiuri Shimbun) with more than 8 million subscribers. Nonetheless, publishers know they cannot count on younger consumers. The Asahi Shimbun is helping launch a paid service for thumb-tapping readers who want to access...
...when circulation at the Rotterdam-based paper peaked at around 270,000. Young readers stopped signing up. Circulation fell quickly; it's now approximately 220,000, and falling 5,000 to 10,000 a year. "We asked ourselves, 'Is this the end?'" says Hans Nijenhuis, then foreign editor at the newspaper...
...happens, it was just the beginning. In March 2006, Handelsblad launched NRC Next, a splashy morning digest of the afternoon paper's best stuff, plus its own analysis and features written by a staff of young journalists. Nijenhuis, who became NRC Next's editor, thinks of it less as a daily paper than a daily magazine aimed directly at Handelsblad's lost generation of rich young readers. At one euro, the skinny NRC Next is only two-thirds the price of Handelsblad, but it looks and feels way cooler - the paper it's printed on, for instance, is slightly heavier...
Finding things that work is on every publisher's and editor's mind these days. The situation in Europe is not quite as dire as it is in the U.S., where plunging profits, shrinking staff numbers and bankruptcies are now all commonplace. But Europe's newspapers are struggling just the same. Investment guru (and owner of a big chunk of the Washington Post Co.) Warren Buffett saw this coming. In 2006, he explained the depressing law of newspaper gravity at a meeting of his Berkshire Hathaway Corp.: "Newspaper readers are heading into the cemetery, while nonnewspaper readers are just getting...
Younger, Sexier No one's denying the grimness of newspaper arithmetic. But, like editor Nijenhuis and his colleagues at NRC Handelsblad, some are fighting back with clever reinventions of the format. Take NRC Next, which editorially is a mixed bag of analysis and fun. You may get a recycled profile of Barack Obama; if it's good on Tuesday, why shouldn't it be just as good on Wednesday? During a big soccer championship you might find a daily photo of a hunky player with an appraisal of his physique by Next's female staffers. What you won't find...