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...Hollywood do they know how to sell it. "This is a testament not only to Jackson's worldwide appeal and the outpouring of grief around his death but also to the marketing of this movie, which has been straight out of a business-school demo," says Steven Gaydos, executive editor of Variety. Sony spokesman Steve Elzer says the many features of the movie's release have created a "unique cinematic event." He may be right. Here...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...SIGG was one of the companies that profited from all the bad publicity over BPA," says Elaine Shannon, editor in chief of the Environmental Working Group, an environmental science research and advocacy group in Washington. Shannon's group urged SIGG last month to offer customers full refunds; SIGG declined. (See a quick guide to FDA regulations...

Author: /time Magazine | Title: How Green Is Your SIGG Water Bottle? | 10/27/2009 | See Source »

Such developments left the New York Times - which that year ran a story headlined IN SMALL TOWN, U.S.A., WOMEN'S LIBERATION IS EITHER A JOKE OR A BORE - in the awkward position of identifying Gloria Steinem as "Miss Steinem, editor of Ms. magazine." At that point, even the late language guru William Safire called for surrender. The Times refused on the grounds that the title had not passed into common usage. "We reconsider it from time to time," the editors mused, but "to our ear, it still sounds too contrived for news writing." Only in 1986 did the Times relent...

Author: /time Magazine | Title: Mrs., Ms. or Miss: Addressing Modern Women | 10/26/2009 | See Source »

Paras D. Bhayani ’09, a Teach for America corps member in Chicago, was managing editor of The Harvard Crimson in 2008. He previously covered both the Cambridge Public Schools and the 2007 city council and school committee elections...

Author: By Paras D. Bhayani | Title: Nolan, McGovern for Cambridge | 10/26/2009 | See Source »

...sculpted white staff bears an unfortunate resemblance to a hand-rolled sample of British Columbia's biggest cash crop. "I'm sure the organizers didn't intend 
for it to look like a joint, but that's what a lot of people are seeing," 
Jodie Emery, the editor of Cannabis Culture magazine, told the 
Toronto Star. If that's the biggest complaint the Vancouver Olympics 
generate, the organizers will have notched a huge victory. Nevertheless,
 it's probably best that they keep Michael Phelps a pool's length away from
 that thing...

Author: /time Magazine | Title: The Olympic-Torch Relay | 10/26/2009 | See Source »

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