Word: editor
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...former editor at several Mississippi newspapers, Speakes worked as a press officer for both Richard Nixon and Gerald Ford. Since he took over the job of acting press secretary when James Brady was wounded in the 1981 assassination attempt on the President, however, Speakes has not enjoyed as much freedom as some of his predecessors, notably Jody Powell in the Carter Administration. Some reporters, sensing that Speakes does not have complete access to Reagan's inner circle, take out their frustrations on him, thus contributing to the combative tone of the briefings...
...News section remains the untamed beast. From the start, USA Today editors decided to forgo the dutiful, gray Page One display of a traditional newspaper. "That was the easy part," recalls John Quinn, 59, the paper's editor. "But what should we put on instead? That's tough." The ideal mix, in Quinn's opinion, is a banner story across the top that grabs the reader's attention (SUPER HORSE JOHN HENRY PUT TO PASTURE headlined one issue last week). Another story tries to get a jump on the day's events (CHINA'S LI, REAGAN TALK PACTS TODAY...
Almost any newspaper editor who is questioned on the influence of USA Today will agree that, yes, it is a force, and will add, "My competition is copying that paper shamelessly." Though some may be loath to admit it, executives at papers ranging from the Minneapolis Star and Tribune to the New York Daily News to the Orlando Sentinel acknowledge that USA Today's sports coverage has led them to beef up their own sections. Many newspapers have sprinkled their front pages with bold colors, expanded their weather maps and added more charts and sidebars. Though most editors contend that...
...Some editors, however, still treat the paper as a leprous intruder. "It's not our kind of journalism," says James Greenfield, an assistant managing editor of the New York Times. Observes Milwaukee Journal Editor Sig Gissler: "The paper tries to appeal to younger readers who might have a shorter attention span...
Though Neuharth no longer haunts the newsroom, he still speaks with Editor Quinn half a dozen times a week. He has enough confidence in the paper to plan the opening of four printing plants by year's end, which will bring the nationwide total to 30. He launched an international edition of USA Today last year (15,000 copies sold a day, in Europe and the Middle East) and plans to increase the newspaper's maximum length from 48 pages to 56 in November. Perhaps most important of all, despite USA Today's substantial losses the Gannett Co. chalked...