Word: editoral
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Dates: during 1950-1959
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When McCall's longtime Editor-Publisher Otis Lee Weise stalked out last winter (TIME. Nov. 17) after a fight about business-office interference in editorial affairs, 15 staffers went with him, left McCall's on the downgrade among the service magazines. But by this week, under tough-talking, tough-acting Herb Mayes, 59, who took over as editor two weeks after he was fired from the same job in Hearst's Good Housekeeping, McCall's was again just one big happy family-particularly because on the basis of present progress. McCall's plans...
...business-office meddling under McCall Corporation President Arthur Langlie, ex-Hearstman Mayes laid down the same law-and made it stick. "I'd rather shoot myself," he says, "than take any guff off the business side." From Good Housekeeping he brought with him a smooth team, including Managing Editor Margaret Cousins. Then Mayes began thinning out McCall's syrupy "togetherness" campaign; the "togetherness" legend no longer appears on McCall's covers. On taking over, he coolly dumped $400,000 worth of stories and articles because they were too dull, began spending $150,000 a month...
...Auca Indians in Ecuador on Jan. 8, 1956 was Nate Saint (TIME, Jan. 23, 1956), and some clues to the making of a missionary are to be found in his biography, published this week under the title Jungle Pilot (Harper; $3.75). The author is Russell T. Hitt, editor of the interdenominational Protestant magazine Eternity, but as Editor Hitt admits, the book was more than co-authored by Nate Saint himself, who kept a diary in which his personality comes through strong and clear...
English & Swahili. Such candid journalism hardly sits well with white officials, who have impounded issues and jailed staffers, sometimes confiscated the cameras of Drum photographers on the ground that any "coloured" with a camera must surely have stolen it. These difficulties do not perturb Drum's Editor Henry Thomas Hopkinson, 54, former editor of the London Picture Post (now defunct), who went to Johannesburg in 1958, regularly entertains native staffers in his home...
Hopkinson has boosted circulation 40%, plans next year to give Drum readers in Kenya, Tanganyika and Uganda their own East African edition, which will be published in both English and Swahili. Eventually, Publisher Bailey and Editor Hopkinson hope, Drum's beat will be heard and understood all over Africa...