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...agencies argue their efforts give them insights that can benefit their conventional customers. "We do a lot of learning this way," says Barnett of Brooklyn Brothers. "It gives us a greater understanding of clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...
...Editor's Note:The author is a resident of Kirland House, a fact not originally disclosed in this post...
...review touched off a series of responses and rebuttals published by the New York Times in the form of letters to the editor. Gladwell’s response defended the accuracy of his essays and criticized Pinker for using a source he referred to as “a California blogger...who is perhaps best known for his belief that black people are intellectually inferior to white people...
Serwer is the managing editor of Fortune. To find more of Serwer's insights into the next decade, look for our new TIME book, Starting Over: Why the last decade was so damn rotten and why the next one will surely be better. Available at time.com/startingoverbook...
Jessica A. Sequeira ’11, a Crimson associate editorial editor, is a social studies concentrator in Winthrop House...