Word: edna
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Pursuing the ideal of high fashion, Edna Chase looked more like a society matron than a dedicated editor. Although she often joked about her large mouth ("Do put thy hand up when thee smiles." her mother had warned), she had a refined beauty plus forthright personal charm, and dressed, as she preached, with simple elegance. She was first married to Frank D. Chase, a hotel manager and the father of her only child, Actress and Author Ilka Chase. This marriage ended in divorce, and she later married Engineer Richard Newton, who died...
Causes That Succeed. Searching for the "elegant, modern, beautiful, and cultured," Edna Chase was a shrewd, resourceful scrapper. For years she feuded (but always in discreet modulations) with Publisher William Randolph Hearst, who bought Harper's Bazaar to compete with Vogue in 1913, later wooed away much of her top talent, including her heiress apparent, Carmel Snow. (Although they often appear to be identical twins, Vogue still leads Harper's Bazaar in circulation, 392,507 to 365,023, and Old Rival Snow, now editor in chief, readily admits "Edna Chase really started fashion journalism...
...more often than not, Edna Chase backed causes that succeeded. Vogue gave Humorist Dorothy Parker her first break, printed huge chunks of Novelist Thomas Wolfe's Niagaran prose, and evolved the elegantly stylized fashion ad. One day in 1937, while driving across New York's lofty Triborough Bridge, she conceived an annual issue celebrating the glories of America-steel and concrete as well as female. During World War II, Vogue sent off reporters to the battlefronts, later grimly printed atrocity pictures of Buchenwald. "Edna Chase wanted her readers to be able to pick up Vogue...
After her retirement, Edna Chase kept a grandmotherly eye on Vogue, often dropped into the office on Lexington Avenue for a quiet lunch and a worried chat about the fading numbers of ladies and gentlemen. Last month, a handsome and regal lady who was about to celebrate her 80th birthday, she slipped south to Florida for a vacation. There last week she died of a heart attack. The news reached Vogue as staffers were handing around the latest postcard from their editor emeritus: "I think of all you busy Vogueites," said the neat hand, "and envy you your full days...
Giant. A big (3 hr. 18 min.), tough picture based on Edna Ferber's bestseller about Texas, directed by George Stevens; with Rock Hudson, Elizabeth Taylor, James Dean (TIME...