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Fresh from a New Jersey village, the young Quaker girl seemed hopelessly out of place at the snobbish weekly. But from her very first day in 1895, the trim, bright-eyed mail clerk named Edna Woolman Martin somehow felt "a proprietary interest" in the affairs of Vogue as it chronicled the genteel caprices of New York society rounding out a comfortable century of progress and optimism...

Author: /time Magazine | Title: The Press: A Well-Bred Magazine | 4/1/1957 | See Source »

...were staffed by ladies and gentlemen," she recalled when she had become the famous Edna Woolman Chase, "no one worked very hard and anybody who wanted extra duties was welcome to them." For more than a half-century, Edna Chase gracefully collected unclaimed duties. By the time she retired as editor in chief in 1952, she had carried high fashion from the salons of Paris to the sidewalks of Wichita, and expanded Vogue from a mirror of New York society into an international arbiter of taste, a cultural force icily confident of its ability to decide what the world...

Author: /time Magazine | Title: The Press: A Well-Bred Magazine | 4/1/1957 | See Source »

Shortly after Nast made her editor in chief in 1914. Edna Chase scored one of Vogue's biggest coups. World War I cut off the U.S. from style-setting Paris designers. To clothe fashion's nakedness, she assembled New York society for America's first fashion show, using clothes by a handful of neglected American designers. The fashion show, which became a national institution after the war, and the slick pages of Vogue, showing only what Edna Chase deemed acceptable, remade the nation's clothing industry. American manufacturers suddenly discovered a healthy market for mass-produced...

Author: /time Magazine | Title: The Press: A Well-Bred Magazine | 4/1/1957 | See Source »

Giant. A big (3 hr. 18 min.), tough picture based on Edna Ferber's bestseller about Texas, directed by George Stevens; with Rock Hudson, Elizabeth Taylor, James Dean (TIME...

Author: /time Magazine | Title: Cinema: CURRENT & CHOICE, Mar. 25, 1957 | 3/25/1957 | See Source »

Giant. A big (3 hr. 18 min.). tough picture based on Edna Ferber's bestseller about Texas, directed by George Stevens; with Rock Hudson. Elizabeth Taylor, James Dean (TIME...

Author: /time Magazine | Title: Cinema: CURRENT & CHOICE, Mar. 4, 1957 | 3/4/1957 | See Source »

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