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...magazine was Vogue, whose circulation was hovering around 5,000. Since then Vogue has boosted its circulation (now 415,400), added the successful British (circ. 140,000) and French (circ. 25,000) editions and has become the world's No. 1 fashion magazine. The credit goes largely to Edna Woolman Chase, who at 77 has spent 59 years on the magazine, most of them as Vogue's editorial boss and arbiter of good taste. Last week, with an assist from her actress-author daughter Ilka Chase (Past Imperfect), Editor Chase published her autobiography, Always in Vogue (Doubleday...

Author: /time Magazine | Title: The Press: Fifty Years on the Crest | 11/1/1954 | See Source »

...Perfect 36. Edna Chase herself was hardly elegant or beautiful. She got her job at 18, addressing envelopes for $10 a week-"a factotum, a kind of little widget, young, eager and ignorant. I think I was not an unattractive young woman . . . but the only permissible bust measurement, the perfect 36, I did not possess...

Author: /time Magazine | Title: The Press: Fifty Years on the Crest | 11/1/1954 | See Source »

...start, came east from St. Louis to buy the magazine and its 14,000 circulation in 1909. Elegant, wealthy Publisher Nast poured money into his new property, changed it from a weekly to a fortnightly and gradually expanded its coverage beyond the confines of Park Avenue and Newport. Edna Chase rose like a rocket through the magazine. By 1914 she was editor (at the age of 37) and began playing to the rising U.S. upper middle class. Vogue began publishing whole sections of photographs of well-dressed society leaders in all their finery and sold dress patterns around...

Author: /time Magazine | Title: The Press: Fifty Years on the Crest | 11/1/1954 | See Source »

Cecil A. Roberts, superintendent of buildings and grounds, filed his analysis of storm damage at the University with Reynolds yesterday, after compiling the report in the two weeks since the end of Hurricane Edna...

Author: NO WRITER ATTRIBUTED | Title: Damage From Hurricanes Costs University $50,000 | 9/30/1954 | See Source »

Roberts did not break down the overall $50,000 figure. This figure does not include estimates of losses from 60 trees, which fell around and on University buildings during the two storms Edna and Carol...

Author: NO WRITER ATTRIBUTED | Title: Damage From Hurricanes Costs University $50,000 | 9/30/1954 | See Source »

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