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Word: eds (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...Ed Cole, good mechanic, soon got a reputation as a Mr. Fix-It. Through the '30s Cole made giant strides in reducing engine noise and solving problems of engine cooling. The U.S. Army, whose tanks were regularly breaking down from engine over heating, grew attentive. Just before Pearl Harbor, Cole got his toughest job: developing a new rear engine for the Army's M-5 light tank in 90 days. Cole beat the deadline, and during the war Cadillac built 12,500 M-55. After the war, Cadillac assigned Cole to apply his tank know-how to building...

Author: /time Magazine | Title: AUTOS: The New Generation | 10/5/1959 | See Source »

...small car took shape. Every night in his room at the Lake Shore Hotel, he bent over a drafting board, littered the floor with sketches. The idea seemed to have no chance, since big Cadillac had no plans to produce a small car. But bigger G.M. had plans for Ed Cole...

Author: /time Magazine | Title: AUTOS: The New Generation | 10/5/1959 | See Source »

...engine, the division was losing out to competition. Sales had slipped from 1,517,609 cars in 1950 to 871,503 in 1952. G.M. President Charlie Wilson grew worried, offered to give Chevy Boss Thomas Keating anything or anyone to pep up Chevy. Said Tom Keating: "I want Ed Cole." Red Curtice, then G.M.'s executive vice president, sent a hurry call to Cole, told him of his promotion to chief engineer of Chevy. Startled, Cole asked: "How soon do you want me to wrap things up in Cleveland?" Replied Red Curtice: "Just leave your keys on my desk...

Author: /time Magazine | Title: AUTOS: The New Generation | 10/5/1959 | See Source »

...Ed Cole drives himself as fast as he can. He steps out of bed at 6 a.m., putters around his garden (orchids, Ficus, dracaena and billbergia plants), has a breakfast of cereal and fruit, hops into a black Impala hardtop. He drives the 30 miles from his home in Bloomfield Hills to his Detroit office in 35 minutes, arriving at 8:10 sharp. In a typical day Cole averages a conference almost every half hour, drives more than 150 miles to various Chevy plants, is rarely home before 7 p.m. Like any good mechanic. Cole applies preventive maintenance. He neither...

Author: /time Magazine | Title: AUTOS: The New Generation | 10/5/1959 | See Source »

...Chevies in showrooms and on the lots, peers under hoods, checks the chrome, looks hard for water leaks. On occasion, he has flown in a team of engineers from Detroit to replace all faulty parts. Time and again, dealers give him their highest possible accolade; they bubble that "when Ed Cole talks to you, he makes you feel like you're talking to another dealer." Such loyalty will not hurt Ed Cole in the coming battle of the compacts and the swift changes ahead for the entire auto market...

Author: /time Magazine | Title: AUTOS: The New Generation | 10/5/1959 | See Source »

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