Word: edsel
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Dates: during 1930-1939
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Elliott Roosevelt, second son of the President, did his bit as an executive of the National Aeronautic Association by trying to get General Hugh S. Johnson to direct, Edsel Ford and Philip K. Wrigley to back a North-&-South-American Air Derby modeled on the Mildenhall-to-Melbourne race...
...Ford is not an officer of Ford Motor Co. His only connection with the corporation is his ownership of 58% of the stock and a seat on the board of directors. With him on the board sits his son, President Edsel Bryant Ford, who owns the rest of the stock, and Vice President Peter E. Martin, one of the few survivors of the countless upheavals in Ford management. There is a secretary and assistant treasurer, and an assistant secretary of the corporation, but no other title within the whole Ford organization. Henry Ford does not believe in titles...
...Messrs. Coyle and Hutchinson certainly do not reciprocate Mr. Ford's indifference to competition but they are by no means in mortal terror of the Man of Dearborn. What they fear, if anything, is a new force evident in Ford merchandising. And that force is powered by Edsel Bryant Ford, 41, heir-apparent to the last and greatest personal empire of U. S. industry...
...dealers' commissions have been boosted. Ford's advertising appropriation of about $8,000,000 in 1934 is supposed to have been boosted for 1935. Last year Ford sent a big exhibit to the second edition of the Chicago World's Fair and last week Ford sent Edsel to the Show in Manhattan, where he nervously munched cough drops through various salesmeetings. But the most impressive sign of Edsel's growing power is the 1935 Ford, a modern car in comfort and appearance as well as engineering...
Detroit. Artist who has spent the most time with the most success portraying Detroit is a Philadelphian?Charles Sheeler. Commissioned by Edsel Ford in 1927 to do a series of paintings of the Ford River Rouge plant, Painter Sheele turned out a series of meticulous, exact canvases that in black and white reproductions are almost indistinguishable from Photographer Sheeler's excellent camera studies of similar subjects. In spite of objecting to his photographic technique, most critics allow Sheeler a top place among U. S. painters of industrial scenes. Michigan's nearest approach to catching the U. S. scene in paint...