Word: edsel
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Dates: during 1950-1959
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Lincoln Continental (1939-41), designed by Edsel Ford and staff...
Automen estimate that the Ford, Thunderbird, Mercury, Edsel, Lincoln and Continental now have a third of the 1959 model market, compared to 28% during the 1958 model year. The face-lifted Ford is apparently outselling the completely redesigned Chevy, whose manufacturer was harder hit by strikes than Ford, has had trouble getting enough cars to dealers. Not until January will Chevy production catch up to Ford. Ford's orders are double last year's, dealers are down to a low 21-day inventory, and Ford says it is having a tough time meeting demand. Boasted Ford General Sales...
Ford brought out its 1959 Edsel this week with a face lifting, but it carefully redesigned the whole selling pitch for its one-year-old youngster. Instead of competing with medium-priced cars, as originally planned, Edsel is now aimed at the low-priced buyer. Ford switched Edsel's price range from last year's $2,300-$3,489 to $2,320-$2,807 by dropping two of last year's higher-priced models (the Citation and the Pacer), thus bringing Edsel down into the price range of the top series of the Big Three...
...reached 69,599 units v. 45,387 the week before, and prospects are for a production of 75,000 this week. Production was still held back by wildcat strikes at General Motors, but other carmakers hiked schedules. Chrysler hopes to increase production 15% this week. Ford's Mercury-Edsel-Lincoln division plans a 40% hike, and Studebaker-Packard scheduled a 50% rise; with Ramblers running off the line at an alltime peak, American Motors raised schedules...
...somewhat." Since Chevrolet has dropped its lowest-priced Delray line and Plymouth has scrapped its rock-bottom Plaza, the lowest-priced Ford Custom 300 is expected to sell for less than any other car of its two major competitors. Ford will also slash prices of its slow-rolling Edsel by "hundreds of dollars...