Word: edsel
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Dates: during 1960-1969
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...television personalities, of having presentable families, of agreeing on most problems facing our country. If neither the Madison Avenue-modeled Nixon nor the family-owned Kennedy production gets us excited, then we may give the politicians in Congress the chance to pick our President. Motivational research gave us the Edsel. An honest wish to meet the needs of our country gave us the Ford...
...hopes for a week or two of secluded vacationing at Hyannisport with her husband were quickly washed overboard. For exactly two days the Democratic presidential nominee devoted him self entirely to the leisurely life - cruising in his father's 52-ft. yacht The Marlin (built in 1930 for Edsel Ford), browsing through Anthony Trollope's novel The American Senator, swimming, napping, and playing in the backyard with Daughter Caroline, 2½. Then the special switch board began to flash like a swarm of fire flies, his appointment book began to fill up ominously, and Jack Kennedy found himself...
...years past, there have been several members of a family on the cover, e.g., three sons of George V of Great Britain (Aug. 8. 1927); four Marx brothers-Groucho, Harpo, Chico and Zeppo (Aug. 15, 1932); and three of Edsel Ford's sons. Benson, William and Henry II (May 18, 1953). There have been couples, including Generalissimo and Madame Chiang Kai-shek (Oct. 26, 1931; Jan. 3, 1938), Ambassador to Russia and Mrs. Joseph Davies (March 15, 1937) and Stage Luminaries Alfred Lunt and Lynn Fontanne (Nov. 8. 1937). But never before has TIME'S cover been...
...learned a painful lesson. He took for himself the newly created post of chairman, and for his successor as president chose a man who has been with Raytheon only a year: Executive Vice President Richard E. Krafve, 52, onetime general manager of Ford's ill-fated Edsel. Adams had promised Krafve the presidency when he made him executive vice president last fall, gave him the interim period to get acquainted with the entire company operation. Adams and Krafve say they will work as a team, each sharing the authority of chief executive...
Wearing an Albatross. Financial men view Minnesota-born Dick Krafve with some reservations because of the Edsel fiasco, but he wears his albatross cheerfully. Says he of the Edsel: "It was a matter of timing. If we had gotten it out sooner it would have been tremendous." Both he and Adams are convinced that Raytheon can be reorganized at great savings, are on the lookout for profitable companies Raytheon can buy into...