Word: edsel
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...Mustang and Diplomat among autos, is no more due to the properties of the merchandise than the box-office power of a John Wayne movie is usually owed to artistic excellence. The hottest new perfume, now U.S.-bound from Paris, is called Opium. No telling how the doomed Edsel might have done if it had been dubbed, say, the Frolic...
Ford has grown increasingly preoccupied with providing for an orderly transition before the eventual takeover of his job by another Ford-most likely his only son, Edsel, 29, an executive of Ford of Australia Ltd. The first open signs of Henry Ford's determination to nudge lacocca aside came 15 months ago. In a maneuver that infuriated lacocca, who throughout his presidency had alone reported directly to the chairman, Ford set up a three-man "office of the chief executive" composed of himself, lacocca and Vice Chairman Philip Caldwell...
...Edsel Ford II, 29, an heir to the automobile fortune, on his new job as assistant managing director of Ford Australia: "There is no silver spoon in Ford. I think that's lucky. They treat me like any other...
...tycoon and public-spirited Chicago civic leader; after a long illness; in Carmel, Calif. Co-founder and director of Foote, Cone & Belding, he maintained that an ad should be a simple "substitute for talking to someone." He helped make Sara Lee, Kotex, Kleenex, Hallmark, Sunkist and even the doomed Edsel household names, but perhaps his most famous ad was for the American Tobacco account: "With men who know tobacco best... it's Luckies two to one." Despite its title, Cone's autobiography, With All Its Faults: A Candid Account of Forty Years in Advertising, was an appreciation...
...seems, does not have much cause for complaint; his $970,000 annual compensation (salary and bonuses) equals Ford's. Ford could serve out his term, Caldwell could succeed him, retire himself, and lacocca still would be young enough to move into the chairman's job-assuming Edsel Ford did not make...