Word: edsel
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...boost new spending. New Brunswick's Progressive Conservative premier, Richard Hatfield, is under heavy political fire for putting taxpayers' money into the company in the first place. Malcolm Bricklin is facing the harsh reality that his car is turning out to be something like a new Edsel, which cynics always thought it would...
...unions, Government and rival big corporations. It is also checked by the trustbusters and, more important, the customers. Even in industries dominated by a few big companies (autos, oil, steel, computers, etc.), those firms compete fiercely for market shares. Advertising has failed to sell products as varied as the Edsel and maxiskirts. Strong consumer resistance can occasionally force price reductions, as the recent auto rebates proved anew. "When even the auto companies are cutting prices," cracks Okun, "then you know that capitalism lives...
...trying to sell the clemency board is like trying to sell Ford's namesake, the Edsel--it's ugly in design, operates poorly, and doesn't have what the people want...
...foot-two-inch mayor") coexist in a kind of cartoon version of American folklore. About three pages are devoted to the life and times of Frank Sinatra-juxtaposed with a mini-history of the atomic bomb. In the spinning mind of the reader, the Bay of Pigs and the Edsel seem to loom as equal disasters. The Cliquot Club Eskimos and the Chicago Seven, J. Robert Oppenheimer and Howdy Doody-one is no more weightless than the other in such a time-capsule vacuum...
...Married. Edsel Bryant Ford II, 25, only son of Ford Motor Co. Boss Henry Ford II and, after a five-year effort, the only college graduate (Babson) in four generations of Ford magnates; and Cynthia Layne Neskow, 23, daughter of retired Navy Captain Robert Neskow, who is Perry Como's dentist; both for the first time; in Tequesta...