Word: edsel
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Married. Eleanor Clay Ford, 20, Detroit debutante with two Fords in her family, her mother, who was Edsel Ford's only daughter, and her industrial-designer father, whose ancestors (no cars, no kin) were Michigan high society long before the first Model T; and Frederic Avery Bourke Jr., 20, a junior at the University of Michigan...
...That there is a vigorous marketplace is obvious, as witness the giant Ford Motor Co.'s unplanned flops (the Edsel) and galloping successes (the Mustang). What is more, any steel, aluminum or copper-industry executive who tried to raise prices this year-and got a jangling phone call from the White House for his trouble-knows that the tale about the government acting like a Victorian spinster is as tall...
Here in Los Angeles vodka has been run over by a contraption known as a Mexican Edsel-half tequila, half V8. (Wow! It sure doesn't taste like tomato juice...
Hoping to fill this slogan-gap, I recently called on my old Madison Avenue cohort, Barton Durstine, creator of such winning catchlines as "The Edsel is eternal" and "In your heart, you know he's right...
...which submitted designs for a more expensive and, in the eyes of most military men, less efficient plane than the one proposed by the Boeing Co. McNamara's detractors, mindful of his past as president of Ford Motor Co., began derisively calling his $7 billion brainchild "the flying Edsel...