Word: edsel
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...compact compact," a 99-in. wheelbase car called the Cardinal. Designed to capture a chunk of the market now held by the Rambler American and such utility imports as the Volkswagen, the Cardinal will be produced, starting in July, at the same Louisville plant that made the ill-fated Edsel. To cut labor costs, Ford will have some Cardinal parts-including the engine, transmission and differential-machined in Germany and shipped to Louisville for assembly. Ford's German and British subsidiaries will manufacture local variants of the Cardinal...
...recruiter can offer is a new chance to an executive whose reputation has been unfairly blemished by a whopping company failure. Raytheon's successful new president, Richard E. Krafve, 54, was recruited from Ford Motor Co.-where his last job was vice president in charge of the Edsel division...
...sprout timidly at first, grow into huge aerodynamic wonders and then recede; teeth and radiator ornaments come and go, sometimes leaving only vestigial traces; eyes, front and rear, grow from two to four, then slip back again to two; some rare species, such as the flat-backed, silver-mouth Edsel, vanish altogether. Thus, in the '50's, when cars became monstrous, chromium-plated caricatures, buyers reacted against this somewhat unnatural selection and rushed for the European small cars, so Detroit turned compact. Now again, reaction...
...Hewitt prospered. Her love of the theater encouraged such later stars as Julie Harris and Lee Remick (class of '53), while her firm stage manager's hand gave it the reputation as a "good solid school for girls," which attracted Oveta Gulp Hobby's daughter Jessica, Edsel Ford's daughter Dodie, and 489 other graduates whose fathers paid fees up to $1,300 a year for day sessions and $3,000 for boarding...
Battling the Basement. Hudson's was founded in 1881 by Joseph L. Hudson,* a flamboyant bachelor who specialized in fire sales. His relatives still hold virtually all Hudson's stock. (Among them: Mrs. Edsel Ford, whose mother was J. L.'s sister.) The modern Hudson's gets its character from J. L.'s nephews, Richard, Oscar, Joseph and James Webber-a quartet of merchandising geniuses who took over at J. L.'s death in 1912 and turned Hudson's into a quality department store. In April the three surviving Webber brothers-James died...