Word: edsel
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...Ford, McNamara played a major role in bringing out the compact, best-selling Falcon (and a lesser one in putting together the ill-fated Edsel). He also dismayed car connoisseurs by changing the sporty Thunderbird from a two-seater to a four-seater-a decision, however, that more than tripled "T-bird" sales. As a reward for such judgments, McNamara has become a millionaire, and last year earned $410,000 (about $150,000 after taxes). Last week McNamara announced that in addition to taking a mammoth salary cut to serve as Defense Secretary (statutory pay: $25,000, plus...
...television personalities, of having presentable families, of agreeing on most problems facing our country. If neither the Madison Avenue-modeled Nixon nor the family-owned Kennedy production gets us excited, then we may give the politicians in Congress the chance to pick our President. Motivational research gave us the Edsel. An honest wish to meet the needs of our country gave us the Ford...
...hopes for a week or two of secluded vacationing at Hyannisport with her husband were quickly washed overboard. For exactly two days the Democratic presidential nominee devoted him self entirely to the leisurely life - cruising in his father's 52-ft. yacht The Marlin (built in 1930 for Edsel Ford), browsing through Anthony Trollope's novel The American Senator, swimming, napping, and playing in the backyard with Daughter Caroline, 2½. Then the special switch board began to flash like a swarm of fire flies, his appointment book began to fill up ominously, and Jack Kennedy found himself...
...years past, there have been several members of a family on the cover, e.g., three sons of George V of Great Britain (Aug. 8. 1927); four Marx brothers-Groucho, Harpo, Chico and Zeppo (Aug. 15, 1932); and three of Edsel Ford's sons. Benson, William and Henry II (May 18, 1953). There have been couples, including Generalissimo and Madame Chiang Kai-shek (Oct. 26, 1931; Jan. 3, 1938), Ambassador to Russia and Mrs. Joseph Davies (March 15, 1937) and Stage Luminaries Alfred Lunt and Lynn Fontanne (Nov. 8. 1937). But never before has TIME'S cover been...
Wearing an Albatross. Financial men view Minnesota-born Dick Krafve with some reservations because of the Edsel fiasco, but he wears his albatross cheerfully. Says he of the Edsel: "It was a matter of timing. If we had gotten it out sooner it would have been tremendous." Both he and Adams are convinced that Raytheon can be reorganized at great savings, are on the lookout for profitable companies Raytheon can buy into...