Word: edsel
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...Ford. Preliminary sales figures for March showed that Ford, which had lagged slightly behind Chevrolet in February, had nudged it out of first place in March, 130,800 to Chevy's 130,600. With sales rising, Ford upped its production quota for the second quarter in its Mercury-Edsel-Lincoln Division by more than 30%. Pontiac stepped into third place in March with 36,640 cars, followed by Oldsmobile with 34,560, Plymouth with 32,700, and Rambler with...
...market, too, may shrink. While working on their compact car, the Big Three are gambling on continued demand for bigger, flashier cars by planning 1960 models that are longer, lower and wider-with new fin treatments. G.M.'s cars will be completely done over; the Ford, Edsel and Mercury will also be completely redesigned; while Chrysler is planning changes, its main emphasis will be on new interiors...
Follow the Leader. Though the company gave no details about its six-cylinder, 108 in.-wheelbase car, it is known to be seriously considering producing an economy-size Edsel for the 1961 model year in addition to the compact car. It already has clay-model prototypes of a conventional-size Edsel and a compact Edsel. The compact Edsel would be a slightly larger version of next fall's compact Ford, might be brought out under another name in 1961 if Ford decides to continue producing the standard Edsel. The small Edsel or its counterpart could take the place...
...always difficult to prove the need for another undergraduate course of instruction. As the Edsel recently proved, the product often creates the market, not the reverse. Nevertheless, many English concentrators and others in literature courses often find themselves lacking sufficient background in Biblical and classical lore to appreciate many illusions and mythical themes in the works at hand. For students who are foggy on the Song of Solomon or the Odyssey, an introduction to these basic poetic works in English translation might be a valuable preface to Spenser, Milton, and Joyce...
Poets Stephen Sandy and Sandy Kaye again contribute some of their dependable work. It's unfortunate we've used all our space for lesser men--yet everyone knows a Volkswagen can find a parking place where no Edsel dares to tread...