Word: edsel
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...range, Ford has lengthened Mercury's wheel base 4 in. The car will move out during November, much sleeker, with less chrome than the '58 Mercury. There will be 35% more window space; instrument panels have been moved forward 6 in. for greater legroom. Ford's Edsel and Lincoln will get minor facelifts. About December the company will bring out a hybrid Ford with the body of a Fairlane and the roof of a Thunderbird. Called the Galaxy, it will sell for somewhat more than the '58 Fairlanes, which ranged from...
...week the completely restyled Buick was already on the streets, being delivered to dealers (see cut). Ford said the new Mercury will be "totally new from road to roof," with 61% more glass space than the poor-selling '585. To make the overhaul complete, Ford's Mercury-Edsel-Lincoln Boss James J. Nance, onetime head of Hotpoint and Studebaker-Packard, resigned under pressure after eight months as division chief. Under Nance, production skidded to 110,644 cars this year from 264,439 at the same time last year. Nance was replaced by his assistant, Vice President...
...Edsel has a wider, lower look, though the purse-mouthed grille remains. Prices: closer to Ford to reduce competition with Mercury...
...Pontiac 217,282 334,041 405,730 554,090 Rambler 162,182 84,699 66,573 81,237 Dodge 138,166 281,359 233,686 273,286 Mercury 128,270 286,163 327,943 329,808 Cadillac 121,083 146,840 154,631 140,778 Edsel 60,754 Chrysler 60,601 115,858 120,721 147,605 De Soto 51,359 117,326 107,439 112,910 Studebaker 44,056 68,069 76,545 125,340 Thunderbird 34,000 21,380 (incl . in Ford total) Lincoln 28,504 41,123 50,322 27,222 Imperial...
Upper-Medium-Price Class. Chrysler New Yorker, 21.0217; De Soto Fireflite, 19.6573; Mercury Turnpike Cruiser, 18.8390; Mercury Park Lane, 17.4186; Oldsmobile 98, 17.4849; Buick Century, 17.6698; Edsel Citation, 17.2474; De Soto Fireflite...