Word: edsel
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...Edsel was a first name before it was ever a car name. But it was never a very popular thing to call a child: according to the Social Security Administration--which has time for this sort of thing--the name Edsel has ranked only as high as 400th on the top 1,000 names for boys, and that was in 1927. More popular names that year included the soaring Kermit, Buford and Elvin...
After Sept. 4, 1957--"E-day," the day 50 years ago when Ford Motor Co. unveiled its taco-faced disaster, the Edsel--the name dropped off the list altogether, never to return. A quick check of demographic records suggests that a convention of Americans first-named Edsel could be held in a hotel linen closet...
...Ford Edsel is a famous $400 million flop, its failure blamed on its name, styling and launch timing...
...Bill the boss has the support of his family, which controls 40% of the company's voting shares, worth about $1.2 billion. If there is friction, it may lie in the rivalry between Ford and his cousin Edsel, the son of Henry II, who lost out in the race for the chairman's job after a lengthy competition. Edsel, who is chairman of the Salvation Army, has said he backs Bill. Edsel's wife Cynthia says, "It's frustrating that they talk about this 'thing' with Edsel because it couldn't be farther from the truth. The family totally supports...
Bill Ford is so committed to the environment that his office is decorated with biodegradable curtains and carpets. He sits at his uncle Edsel's old desk, near a photo of himself breaking boards to earn a black belt in Taekwondo. His favorite car: Mustang. He recently spoke with TIME's Dorinda Elliott and Joseph Szczesny. Excerpts...