Word: edsel
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...fickle taste and fashions. Once he said: "Give them any color they want as long as it's black." Stubbornly sticking to these ideas, he continued to turn out his Model T until it was hopelessly obsolete. Up-&-coming Chevrolet-and the modernizing influence of his late son Edsel-forced him to junk Model T in 1927. By then he had lost a big chunk of the cheap-car market. He has never regained it. From then on Edsel's influence caused the Ford Co. to cater to the public. Edsel established the styling division-Fords had been...
Lieut. Henry Ford II, 25, was released from active service with the Navy to "take up important duties" at Ford Motor Co., following the death of his father, its president, Edsel Ford...
...outstanding exception to the general policy was the Ford Motor Co. Henry Ford had long made it a practice to hire the handicapped in proportion to their presence in the plants' communities. The late Edsel Ford wrote in the Saturday Evening Post last winter that 10% of the company's employes in Detroit are handicapped-4,390 blind or deaf, 7,262 otherwise disabled...
Also new to the board is Mrs. Edsel Ford. Although the bulk of her husband's estate in non-voting Ford stock (estimated at upwards of $200,000,000) is held by the tax-free Ford Educational and Charity Foundation (TIME, June 7), she and her four children still hold his voting Ford stock, giving them a 41% voice in empire affairs. No one expects her to exercise this voice with more than routine "yeas" and "nays" until her three sons, now in service, find their own voices...
Like all palace shifts, this one had backstairs significance. Greatly increased was the already great influence of Bennett. Lessened was the influence of Sorensen, long nourished by the late Edsel Ford. Sorensen is still a director, still vice president in charge of production. Sorensen has had the only production seat on the board. Now he must share that chair with Rausch, close friend of Bennett. After the first board meeting came the first short but significant straw. Razzle-dazzler Steve Hannagan, whose hiring as press agent a year ago was approved by Sorensen, but never by Bennett, was fired forthwith...