Word: edsel
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Hale and ebullient in a grey tweed suit and straw hat, Henry Ford stepped briskly into the powerhouse of his huge River Rouge plant one morning last week accompanied by Son Edsel and other princes of his empire. The wiry, old motor manufacturer, who will be 73 next week, stopped to chat with newshawks, glancing fondly and frequently at a newly installed steam turbine generator towering 21 ft. from the floor...
Ella Wheeler Wilcox plays the mandolin; Groucho Marx, Bing Crosby and Edsel Ford's son Henry II, the guitar; William Randolph Hearst used to strum a banjo. Not any of these but 1,500 other adepts of fretted instruments gathered last week in Minneapolis for the 35th annual convention of the American Guild of Banjoists, Mandolinists & Guitarists. Convention manager and official host was Chester William Gould, 36, a big, loud-voiced banjoist, organizer of the 50-piece Gould Mandolin Orchestra, which this week was to perform a Mexican Fantasia in costume, and of the champion Go-piece Gould Banjo...
...certain States. Starting points in the game are changes in surplus and reserves. These are also the stopping point because there is no way of telling what charges were made against these accounts or how much was paid in dividends to the two stockholders, Henry Ford and Son Edsel...
...bettering what he is sure is already the world's best low-priced car, Henry Ford has always tended to regard his dealers as a regrettable nuisance. In 1930 Ford dealer discounts were only 17%, far below the profit margin allowed by other motormakers. Then after Son Edsel Ford began to speak up more frequently at company councils, the rate was upped to 20%. Another boost to 22% soon followed. Last week, in the wake of a poor first quarter showing, Ford again hiked its dealer discounts, this time...
...back, one arm encircling another ZaSu-Pittsian female (see cut}. "There is no complicated message in this set," explained Artist Carroll as he put the finishing touches on his first big mural job, financed by a $5,000 gift from Ernest Kanzler & wife, sister of Mrs. Edsel Ford. "I had an idea, and I wanted to fill the spaces beautifully. I felt that people who live their lives among machinery like to escape from machinery, so I strove for a poetic idea and tried to bring to this room a feeling of celestial shapes. I didn't want...