Word: edsel
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Though all the stock of Ford Motor Co. is owned by Father Henry and Son Edsel, there are still numerous ways of investing in the most magical name in motordom. Frenchmen speculate in Ford, Société Anonyme, Germans in Ford Motor Co. A. G., Spaniards in Ford Motor Iberica Dutchmen in N. V. Nederlandsche Ford Automobielfabriek. In the U. S. there are two Ford stocks traded on the New York Curb Exchange-Ford Motor Co. of Canada and Ford. Motor Co., Ltd., the British unit whose ? shares are bought & sold as "depositary certificates...
...Roosevelt has plenty of endorsement. What he lacks is money ($150,000 for prizes) which he has sought in vain from such tycoons as Edsel Ford and Philip Knight ("P. K.") Wrigley. Proposed route: Washington to Miami and the Canal Zone, down the West Coast of South America to Santiago (Chile), across the Andes to Buenos Aires, up the East Coast to Panama and Mexico City, thence to San Francisco and across...
Elliott Roosevelt, second son of the President, did his bit as an executive of the National Aeronautic Association by trying to get General Hugh S. Johnson to direct, Edsel Ford and Philip K. Wrigley to back a North-&-South-American Air Derby modeled on the Mildenhall-to-Melbourne race...
...Messrs. Coyle and Hutchinson certainly do not reciprocate Mr. Ford's indifference to competition but they are by no means in mortal terror of the Man of Dearborn. What they fear, if anything, is a new force evident in Ford merchandising. And that force is powered by Edsel Bryant Ford, 41, heir-apparent to the last and greatest personal empire of U. S. industry...
...dealers' commissions have been boosted. Ford's advertising appropriation of about $8,000,000 in 1934 is supposed to have been boosted for 1935. Last year Ford sent a big exhibit to the second edition of the Chicago World's Fair and last week Ford sent Edsel to the Show in Manhattan, where he nervously munched cough drops through various salesmeetings. But the most impressive sign of Edsel's growing power is the 1935 Ford, a modern car in comfort and appearance as well as engineering...