Word: edseleers
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...LAGGING EDSEL SALES are shaking up Ford's high command. Vice President James J. Nance, 56, who formerly bossed Studebaker-Packard, will slip into driver's seat at Edsel division. It will be merged into the Lincoln-Mercury division, which he also heads...
...days of Ford Motor Co.'s 1958 model year, dealers sold 85,222 Fords v. 81,277 last year, kept their lead over Chevrolet. Sales of Lincolns and Continentals from Nov. 1 to 20 hit 2,481 cars, 23% ahead of last year. But Ford's Edsel is riding a bumpy road. Sales dropped from 11,655 in September to 7,601 in October. Last week Edsel lost its only Manhattan Dealer, Charles Kreisler. Said he: "We couldn't maintain volume large enough to make it profitable...
...year. This week it is scheduling the highest production since December 1956. Sales for the first ten days of November were 10% better than last year, but the industry will not know how the 1958 models are going over for another two or three weeks. Ford's new Edsel is a disappointment so far. But Ford's other cars are doing well, and General Motors' President Harlow Curtice says that "the initial response to the 1958 line is the best we've ever experienced...
Brand Name. In El Paso, Edsel D. Ford bought a 1957 Plymouth Suburban...
...catching, postwar Studebaker, director of styling, did styling come into its own at Chrysler. Ford also cared so little for style that it let its out side bodybuilders design the new models, except for the Lincoln Zephyr and the famed Continental, which were largely designed by Edsel Ford, who understood the value of good design but was unable to sell his ideas to Old Henry. When President Henry Ford II's new team took over after World War II, it realized the mistake and in 1946 hired Walker, then a freelance designer, to catch up to G.M. He quickly...