Word: edsels
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Dates: during 1950-1959
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...have concluded the designers of the new Edsel were striving for the "Surprised Look." If so, they certainly succeeded with the double popeyes and the big oval which seems...
FORD'S EDSEL is off to a fast start. On first sales day, company took orders for 6,649 cars, and more than 2,500,000 auto fans went to showrooms to view new model. Present production, level: more than...
...formal premiere of Ford's new Edsel in Detroit last week, Chairman Ernest R. Breech let the first cat out of the. Big Three bag on a subject everyone has been wondering about: the price tags on 1958's cars. Ford's prices, said Breech, are going up. Best guess: an average boost of $100 per car. The main reason is that "the public apparently desires significant changes every year," as Ford discovered in 1956, when General Motors' heavily facelifted Chevrolet left the competition far behind. To win its current lead in 1957, Ford spent...
Produced in 18 models, the new Edsel will spread-eagle the medium-priced field. Though final prices are still to be fixed, the range is expected to run from the Ford Fairlane 500 ($2,281 f.o.b. Detroit) up to the Buick Roadmaster ($3,944). Ford's immediate target for 1,200 Edsel dealers: sales of 200,000 in the first year...
...Edsel will have to burn up the road to reach its goal. Though most of the industry has scaled 1957's sales forecast down to about 5.8 million cars, production last week was still rolling along at a rate of better than 6,000,000 cars annually, building up an inventory of unsold cars that is beginning to weigh heavily on dealers. As of Aug. 1, U.S. auto dealers had 750,808 unsold 1957 models, 7% less than 1955's record production year, but 22% more than in August last year...