Word: edsels
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Dates: during 1960-1969
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...Guest. All three hotels go back to the days when princes and the very rich turned their large suites into homes away from home. Mata Hari, who received her suitors, and betrayed them, at the Athenee, may have been its only guest to face the firing squad. Edsel Ford, John D. Rockefeller II, and Charles Evans Hughes were among its loyal clientele; even today, the Fords and Rockefellers wouldn't dream of staying anywhere else. Greek shipping magnates and the new movie rich wander across its baroque lobbies and take in the view of the Seine and the Eiffel...
...makes modern corporations into kings who rule unilaterally. They don't. They're constitutional monarchs; they try to shape the market, but they can't make the market react." Nor do TV's insistent pitches always succeed in artificially stimulating demand?as manufacturers of detergents, breakfast cereals and the Edsel ruefully concede...
...Mark III is the third in a line of elegantly customized Lincolns, originally conceived by Edsel Ford. It will be produced only in a two-door model, which will weigh in at $8,000. The pitch is clearly for buyers who until now have fallen for luxury hot-rods like Cadillac's front-wheel-drive Eldorado. To win them to Continental-or at least lure them into a Lincoln-Mercury showroom-Ford's engineers and stylists have aimed at "elegant perfection." Says Marketing and Product Planning Manager Ralph L. Peters: "We're going all the way with...
...Mark III has been engineered with profits as well as esthetics in mind. The Mark I, which in 1959, along with the Olivetti typewriter and Mies van der Rohe's Barcelona chair, was voted one of the ten best designs of modern times, sold only 5,300 after Edsel Ford introduced it in 1939. The Mark II, which featured simply sculptured "slab sides" instead of the chrome that was the rage in Detroit in 1956, sold 3,000 over a two-year life span. But Ford estimates that 15,000 Mark IIIs will be sold...
Bertrand Fox, Edsel Bryant Ford Professor of Business Administration, and five economics professors from other universities are enriching the economics curricular of 16 Negro colleges through a program sponsored by the United Negro College Fund...