Word: edsels
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...catastrophic failures out of five firings, an accidental explosion on a test stand, a three-year lag in the development schedule, and a $552 million price tag have all earned NASA's liquid-hydrogen-fueled Centaur rocket such derisive nicknames as "the Hangar Queen" and "the Edsel of the Missile Industry." But as it separated from its Atlas booster and ignited in a burst of pale blue flame high above the Atlantic Ocean last week, Centaur took on its proper dignity. The most powerful rocket of its size in the world, built to fire a one-ton Surveyor spacecraft...
Presuming you're the sort who'd buy an Edsel from a used car dealer, or oil stock from Billie Sol Estes and can extend that old willing suspension of disbelief to a rough and tumble World War II setting I think I may have just the movie...
...evaluating Secretary McNamara's recent decision to eliminate the Army Reserve [Dec. 18], Congress will do well to remember that this genius is not absolute. He was the commander of Ford when they produced the Edsel...
...first case: a $70 million Wheeling contract for a Blaw-Knox hot strip mill at a time when, says Simon, Blaw-Knox had little experience in such work-but did have a member on the Wheeling board. Giving Blaw-Knox the order, said Simon, was like "buying an Edsel with a Ford on the board." What did William Steele think of Simon's blast? "Without justification," he said, taking off just enough time from his quail-shooting vacation in Florida...
Ever since the Edsel, in fact, all Detroit is more conscious than ever of market research. The industry now spends about $10 million a year on the task, four times what it spent ten years ago, and interviews about 200,000 people a year. Some researchers now dress themselves as laborers and mix with workers in taverns near a competitor's plant. One-way mirrors and electronic bugs in showrooms and at auto shows have become standard tools. At last week's International Auto Show in Manhattan, Chevrolet conducted a sneak test of the styling that will mark...