Word: edsels
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Dates: during 2000-2009
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Stung and swallowing hard, Coca-Cola reclaimed its birthright last week. In the most spectacular about-face since Ford walked away from its ill-fated Edsel in 1959, the company bowed to public pressure. It declared that old Coke would be restored to groceries, fountains and vending machines within a few weeks. At the same time, the firm said it intended to have its soda and drink it too. Old Coke will return as Coca-Cola Classic. The new Coke that ignited the outrage will remain the flagship brand...
...looking back at some of its 600 issues, I think of Playboy as I think of myself: a child of the 50s. The magazine?s dreams of smart clothes and fantasy babes are as much a part of that complicated decade as Ike, Marilyn, the H-bomb, the Edsel and Barbie...
Hughes is remembered today as the billionaire bohemian who built that Edsel of airplanes, the Spruce Goose, and spent the late 1960s as the reclusive, emaciated owner of a slew of Las Vegas hotels and casinos. His death in 1976, as a reader wrote to TIME, "disproved the saying that 'you can never be too rich or too thin...
...that was recently awarded top honors by J.D. Power & Associates for customer satisfaction among light SUVs. The trouble is, not many customers can stop laughing long enough even to look inside an Aztek, whose boxy, butt-ugly design has inspired more jokes than any vehicle since the 1957 Ford Edsel. It's kind of what Lutz had in mind a year ago when he described GM's products, among others, as resembling "angry kitchen appliances...
...answer that question, we need to look to the history of invention and to the notoriously difficult study of the diffusion of innovations. Often lost in the study of such things is the fact that for every Model T, Apple Macintosh or DVD, there are 10 failures, like the Edsel, the Commodore 64 and the Laserdisc. By analyzing the path that successful technologies take to acceptance and the roadblocks that stymie the failures, we can at least hazard a guess about the Segway...