Word: edsels
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...rhetoric was wrapped in unconscionably scary language, there were at least two reasonable grounds on which to question the plane's viability. Ecologically, the SST would have been a noise polluter unless equipped with extra gear that would severely reduce its payload. Economically, it could have been an aerial Edsel. The plane's astronomical price tag (at least $40 million each v. $28 million for the less advanced Concorde) left doubts that enough buyers could be found to recapture the $1.3 billion necessary to build a prototype...
...midi become the Edsel of fashion...
...running his company, Ford is all business. His intense sense of responsibility to the family name will not let him be anything else. He started at the top and stayed there, but doing so took an iron spirit. At 27, two years after the death of his father Edsel, he led a family coup that forced his aged grandfather to relinquish leadership of what was a sorely troubled company. Then Ford wrested real control from Director Harry Bennett and his crew of hired thugs in a series of tense confrontations, during which he was in some physical danger...
...hour days on the job. When the work piles up, he sometimes sleeps in a bedroom that is part of his twelfth-floor office suite. All major questions, suggestions, ideas and issues are brought to him for approval. He has approved that symbol of corporate blunder, the Edsel, as well as the Mustang and Maverick, two of the bestselling new U.S. cars of recent years. Those cars have given Ford Motor the reputation of being the innovator in the industry. The chairman watches everything. Once an executive recommended that the company spend $20 million on a weekly TV series...
Preface to End Them All. Ford maintains some reserve even with his family, including his daughters Charlotte and Anne Uzielli and his 21-year-old son Edsel II, a student of business at Massachusetts' Babson Institute. He told his daughters about his impending marriage to his second wife Cristina only 24 hours before it occurred. He met Cristina, a blonde Italian divorcee who looks like a Mediterranean Ingrid Bergman, in 1960 at a party in Maxim's in Paris. In 1964, when he was divorced by his wife of 23 years, the former Anne McDonnell, Ford incurred heavy criticism, which...