Word: edsels
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...Medium-Price Class. Oldsmobile 88, 19.2377; De Soto Firedome, 18.9471; Edsel Pacer, 19.2518; Pontiac Super Chief, 18.8017; Edsel Pacer, 19.0052; Mercury Montclair, 18.1621; Buick Special. 16.9445; Dodge Custom Royal 500, 17.8137; Dodge Custom Royal 500, 17.5490; Studebaker President...
...decision of 67 Republican county chairmen. Nevertheless, he filed. Then he set out like underdog to sniff out anti-organization Republican little wheels, to capitalize on his name and fame by charming the ladies' clubs and the luncheon circuit. Touring solemnly from town to town in his green Edsel sedan, Stassen, 51, made it evident that he had lost little of the precinct prowess that once (1938) elected him governor of Minnesota...
Some auto dealers were even stumping for their competitors. In nearby Dearborn, Edsel Dealer Floyd Rice posted a sign that read: IF WE CAN'T SELL YOU, SEE OUR NEIGHBOR, H. R. MARSH & SON, ACROSS THE STREET! Chevrolet Dealer Marsh returned the plug: OUR NEIGHBOR, FLOYD RICE, HAS GOOD DEALS...
...down 51% from the same period last year, far more than other sections of the industry. Production of Oldsmobile has dropped 44%; Buick, which was once in third place, 40%; De Soto 77%; Mercury 64%; Pontiac 31%; Dodge 70%. Ford's middle-priced Edsel, brought onto the market last year, is a flop...
...EDSEL SALES of more than 5,500 in January topped December...