Word: edsels
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...mishmash of American music with Ethel Merman, Rex Harrison, Louis Armstrong, Carol Channing and Peggy Lee; Mark Twain's The Prince and the Pauper; a musical edition of Junior Miss; and a Cole PorterS. J. Perelman musicollaboration on Alladin. To plug the Ford Motor Co.'s new Edsel, Crooners Bing Crosby and Frank Sinatra will team up for the first time on TV. And Producer John Houseman's new Omnibus-type show, The Seven Lively Arts, will kick off in November with Perelman's treatment of The Changing Ways of Love over the past 30 years...
After ten years of planning and $250 million for tooling, Ford Motor Co. put its long-awaited Edsel on display this week. The first new "Big Three" car since Ford brought out the Mercury in 1938 is a recognizable Ford product without radical jetlike fins or bomb-shaped bumpers. Like Ford and Mercury, it presents a squarish appearance with a flat rear deck, horizontal taillights that flare up and out, an oval, uncluttered grille reminiscent of the elegant Cord of the '30s. Under its hood is a burly engine turning up 303 h.p. in the less expensive models...
Behind the industry's locked and guarded doors last week, the new models were already being warmed up for their attack on the 1958 market, and no one was taking much for granted. Ford will introduce a brand-new car in its medium-priced Edsel, G.M.'s Chevrolet and Pontiac and Ford's Lincoln will be completely done over...
...EDSEL, first of the 1958 models (to be introduced on Aug. 27) and a car that cost Ford $250 million to get ready for production, is no radical car of the future. Yet it has enough new gadgets to intrigue most motorists, e.g., an elaborate dashboard whose speedometer glows red when the car reaches a preset speed, an automatic transmission with buttons in the center of the steering wheel. The engine will be a V-8 with a horsepower rating around...
Cameras began rolling stealthily this week on the most elaborately furtive TV production of the season: the first commercial for the Ford Motor Co.'s new medium-priced car, the Edsel. To keep the car's looks hush-hush until the big unveiling Aug. 27, the ad agency hired Hollywood's Cascade Pictures, which makes special movies for the Atomic Energy Commission and the guided-missile program. Said a studio spokesman: "We're using all the same precautions that we take for AEC films." Five shrouded Edsels were whisked across the country by van from Mahwah...