Word: effecters
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...Right. So how - talk about that a little bit - I mean, how you are both kind of cause and effect of this, and you're also in some ways the great champion of it, of these ideas and values that are changing the way civic society works. The President: Well, look, I think our campaign was an expression of people wanting to be engaged and involved in different ways. They didn't want to just be passive consumers of political television ads. They wanted to have their voices heard. They wanted to interact with their membership - or with their neighbor...
...said, the - I do think that young people - this next generation is much more aware of the consequences of what they buy, what they use, what they drive. And that's a wonderful thing. And our - all our individual choices, when you aggregate them, end up having a huge effect. And I think that this generation understands that more than our generation did and our parents' generation...
...power of the purse is the most democratic power of all. The Quaker notion of doing well by doing good - popularized by Ben Franklin, the patron saint of social entrepreneurs - predated the predatory capitalism of the Gilded Age. Its revival is due in part to an Obama effect: as a presidential candidate, Barack Obama relentlessly touted green products and industry and preached the idea that profits and principles are not mutually exclusive. His election was both a cause and an effect of this sense of social responsibility: his candidacy capitalized on this evolving mind-set, and he has done more...
...Some companies embraced the new ethos early on. In 1992, Gap developed sourcing guidelines for its suppliers, and in 1996 the company put in effect a code of conduct for them. Since 2004, Gap has been publishing information about the factories it uses and those it has stopped doing business with. Last year HP followed suit, becoming one of the first computer manufacturers to apply similar transparency to its global supply chain. Timberland now prints a detailed label for its shoes, noting on each pair the company's material and energy usage...
...question is, How much of all this is just shrewd marketing to give companies a halo effect? Participants in high-profile efforts like the (RED) campaign - which has raised $135 million in three years - have been criticized for spending a bundle on marketing. Meanwhile, a New York environmentalist named Jay Westerveld coined the term greenwashing for companies that spin their products as being more environmentally friendly than they really are. Chevron is among the firms that have been sued for greenwashing, accused of undermining a biodiesel project while attempting to enhance its green cred. (Chevron denied any wrongdoing...